I cannot stress enough the importance of the Announcement Letter and executing it properly. This is the first official announcement of your campaign. You never want someone to say that they endorsed another candidate because they did not know you are running. An Announcement Letter is the best way...
Announcing your campaign candidacy is one of the most important steps in your campaign. It will set the tone for the initial phase of the race and establish your early momentum. Getting early momentum and keeping it throughout the course of your campaign is the key to finishing strong....
Do people tell you that you would make a great elected official? Do you dream of sitting on the dais at a City Council or School Board meeting and making big decisions on behalf of your community? Do you like getting yelled at while spending other people's money?
Making the...