Coalition Building

When learning how to run for local office, your goal is to build a broad and diverse coalition of supporters. The best way to articulate this coalition is with a diverse endorsement list. You'll want to secure at least a handful of these supporters before you announce your candidacy...
Developing your campaign message is one of the first things you should do as a candidate, once you make the decision to run and prepare to announce your candidacy. They key word is "Your." Your campaign message must genuinely be yours. Fortunately, the process of developing your own message...
I cannot stress enough the importance of the Announcement Letter and executing it properly. This is the first official announcement of your campaign.  You never want someone to say that they endorsed another candidate because they did not know you are running. An Announcement Letter is the best way...

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