Your Campaign Announcement Letter

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I cannot stress enough the importance of the Announcement Letter and executing it properly. This is the first official announcement of your campaign.  You never want someone to say that they endorsed another candidate because they did not know you are running. An Announcement Letter is the best way to quickly deliver this message and it can also help clear the field. Your letter should be one page with four to five paragraphs.

Paragraph 1 – Your Announcement

Get right to the point. “This letter to officially announce my candidacy for the County Board of Education and to ask for your help. I am starting my campaign by reaching out to you, my friends, and the leaders of our community, to ask for your endorsement, financial support, and volunteer effort.”

Paragraph 2 – Endorsements

You don’t want to announce naked – you need to list your endorsements. It gives the campaign credibility from the beginning. The perfect line is something like, “Although my campaign is only days old I am proud to have earned the endorsements of…” You don’t need a long list – just make sure different interest groups are represented. Your goal is to communicate a broad coalition of diverse people and groups. Try and get one endorsement from someone in business, labor, neighborhood leader, elected official, nonprofit executive, and other groups important to your community.

Just make sure you get the endorsement in writing and that you can use their name publicly as a supporter. Just saying that they support you is not enough.

Paragraph 3 & 4

These paragraphs are a simplified version of your stump speech and elevator speech. Essentially, you should share why you are running, how you are qualified, and inspire confidence in your ability to win.

Ask for Money! “Despite running a lean and effective campaign with many key campaign services donated, I must raise a substantial sum to ensure that I can deliver my message to voters…”

Closing

You should, of course, conclude your letter by thanking them and providing your contact information. Below is an example of our standard letter template that gets results every time!

 

 

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Nonpartisan actionable tips and tricks to win local elections by Gary Davis. Gary Davis has coached over 200 candidates running for local and state office while also serving in three local elected positions, including Mayor, City Council, and School Board. His passion for serving in local office and helping others get there drove him to develop the Run for Local Office Candidate Coaching Program, Blog, and Website.

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